Brewery Vivant and Broad Leaf Local Beer have joined more than 100 US breweries for the 2020 version of the People Power Beer campaign, a grassroots effort to support the American Civil Liberties Union. Initially launched in the spring of 2018 by Brooklyn-based Threes Brewing, this initiative calls for craft breweries around the country to brew and release their own version of People Power Beer between Independence Day, July 4th and Election Day, November 3rd. Each participating brewery will then make a donation to the ACLU, in support of their ongoing civil liberties efforts.
“Breweries are an important part of our communities in that we are in the unique position of providing a public space for all who come through our doors while also having an inclination to raise awareness of the issues facing our society,” states company president Kris Spaulding. “We are excited to support the vital work of the ACLU through joining in this campaign.”
For a century, the ACLU has worked tirelessly to help create a more perfect union for all – regardless of person or party. A non-partisan non-profit organization, the ACLU strives to address the most pressing civil liberties issues of our time. This work has only gained relevance today, as the ACLU is at the forefront of racial justice efforts, as well as protecting voting, workers, immigration, women’s, LGBTQ and human rights. The People Power Beer campaign is proud to support these efforts that feel more essential than ever, during a year that marks the ACLU’s 100th in operation.
Each brewery creates their own unique beer and label in an effort to celebrate endless forms of expression, made by and for people. Vivant & Broad Leaf’s collaborative beer is a lager dry hopped with Cryo Loral and Huell Melon hops and is available on draft and in cans at both pubs starting Thursday, October 1.
The initiative is open to any American craft brewery who would like to show their support for the highest ideals on which this nation was founded by brewing their own People Power Beer to benefit the ACLU. For a list of participating breweries or to sign up, please visit: www.peoplepower.beer