Marvel ‘Shang Chi’ Super Hero, Simu Liu, joins the creators of ‘got milk?’ on Thursday, May 13, 2021, to kick-off the #StayStrongTogether challenge on IG and Twitter with the debut of a fun video. The effort marks a partnership between California Milk Processor Board and No Kid Hungry to help provide up to 1 million meals to school feeding programs throughout the Golden State. (Photo by Rachel Murray Framingheddu for CMPB/Getty Images).

In the wake of the coronavirus pandemic, millions of children and their families are facing poverty and hunger. Committed to helping California families, the California Milk Processor Board (CMPB), creators of iconic ‘got milk?’ and its Spanish-language counterpart, ‘toma leche’, have partnered with Share Our Strength’s No Kid Hungry® campaign to help provide up to 1 million meals1 to kids facing hunger throughout the Golden State, via the launch of the #StayStrongTogether challenge. The initiative is dedicated to highlighting strength and resilience in these extraordinary times, while inspiring others to give back by joining the movement — helping connect children to healthy meals through No Kid Hungry and its network of school feeding programs.

More than 2.2 million California kids will face hunger this year in the face of the pandemic. Traditionally, these kids have relied on the meals they get at school. For many, it’s the only food they might get on a given day. With so many children still not attending school full-time and parents still out of work in the wake of the pandemic, childhood hunger remains incredibly high, with too many children missing the meals they need to power them.

Thursday, May 13, 2021: Marvel ‘Shang Chi’ Super Hero, Simu Liu, flexed his muscles alongside the creators of ‘got milk?’ during production for the #StayStrongTogether challenge. The campaign marks a partnership between California Milk Processor Board and No Kid Hungry to help provide up to 1 million meals to school feeding programs throughout the Golden State. (Photo by Rachel Murray Framingheddu for CMPB/Getty Images).

#StayStrongTogether is dedicated to celebrating strength, resilience, and the adaptability of the human spirit. The California Milk Processor Board is encouraging people to spread social good and positivity to California kids by simply sharing uplifting social posts that harness the theme of what it means to foster a ‘stay strong’ mindset. Starting this week, each #StayStrongTogether post shared and engaged with on Instagram and Twitter that mentions @gotmilk or @tomaleche and tags two friends to join the movement through June 30th will raise a $1 donation for the No Kid Hungry campaign from ‘got milk?’ to help contribute towards the goal of providing up to 1 million meals.

“It’s been over a year since the pandemic struck, and although we’re starting to see a glimmer of light at the end of the tunnel, the work to support California is far from over – especially for what will be a tumultuous transition,” said Steve James, Executive Director of the California Milk Processor Board and visionary leader of ‘got milk? “The financial fallout from COVID-19 has pushed child hunger to record levels – 27% of children under 18 are food insecure. Which means there’s still a great need. The #StayStrongTogether initiative naturally leans into milk’s legacy of wholesome goodness, nourishing kids and families as they push forward with confidence. We all have different strengths to share in the fight to ensure every child in California gets the food they need. Whatever your strength, there’s a way you can share it to help kids and create child hunger solutions.”

Through a combination of emergency grants, strategic assistance, advocacy and awareness, No Kid Hungry is helping kids, families and communities get the resources they need.

“Food insecurity in the early years can have an immediate and lasting impact on overall health, learning, school readiness, and behavior,” says Diana Hovey, Senior Vice President of Corporate Partnerships at Share Our Strength. “During these challenging times, we are proud to continue standing beside these kids and the organizations that are supporting them. #StayStrongTogether will not only help us bring relief to kids in California, who are worried about where their next meal will come from, it will also help fuel their lives, their learning and their dreams. We thank the California Milk Processor Board for their generous support.”

To kick-off the campaign with the first #StayStrongTogether social share-outs, ‘got milk?’ enlisted the help of celebrated ‘Kim’s Convenience’ actor, activist and Marvel’s ‘Shang Chi’ star, Simu Liu, and renowned multi-talented, Mexican actress and mother of two, Karla Souza, of ‘Home Economics’ and ‘How to Get Away with Murder’ fame. Simu and Karla joined got milk?/toma leche and No Kid Hungry to kick-off the first #StayStrongTogether social share-outs. Each distinctly harnessing their own positive ‘stay strong’ mindset while encouraging their fans to join the movement to ensure every child in California gets the food they need.

You can learn more about #StayStrongTogether and ways to donate to No Kid Hungry by visiting gotmilk.com, tomaleche.com or following @gotmilk or @tomaleche on Instagram and Twitter.

(Photo by Rachel Murray Framingheddu for CMPB/Getty Images).

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