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Reach Out to Latinos in Michigan
Multicultural Marketing
We specialized with expertise and experience in helping brands target Latino audiences with effective campaigns and cutting-edge tools.
Because the Latino market represents different countries of origin, age groups, cultural norms, and languages, we aggregate data-driven insights across owned, earned, and paid media for more than 12 different dimensions of Hispanic ethnic, cultural, and generational identity.


54.4%
Hispanic American-owned
businesses generated
$326.7M
15.3%
Number of immigrants living in Kent County in 2016:
50,176
In 2016, foreign-born residents in Kent County contributed
$3.3B
to the area’s GDP
in spending power
$943.7M
of immigrant households in Kent County owned their own homes, compared to 66.5% of the U.S-born
The immigrant population grew by

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